Italy's premier anti-cellulite treatment

Scientific research on seaweed proves that when used in muds and baths it helps to fight cellulite and skin ageing.

Seaweed must however preserve all the original properties of the plant in order to retain its remineralising and dermo protective properties that reduce cellulite and fatty deposits.

• Thanks to its remineralising and dermo protective properties that reduce Cellulite and fat deposits under the skin, GUAM® Algae patented formula is uniquely potent working in the subcutaneous level of the skin.
• Cold mixing and processing methods must be adopted to maintain and preserve the unchanged characteristics of the plants. Guam powdered seaweed formula is mixed with a unique green clay, blended with phyto-extracts of Ivy and horse chestnuts to stimulate the lymphatic system and blood circulation. Essential oils of oregano and lemon are added to increase cell permeability, firming and toning.

GUAM® Seaweed Mud is clinically proven to reduce Cellulite and a 2.5 cm reduction of thigh circumference. 

Infrared Heat Body Wraps are advanced body treatments that combine traditional wrap techniques with the power of far infrared (FIR) technology. These wraps use deep-penetrating infrared waves to stimulate circulation, enhance cellular activity, and promote natural detoxification beneath the skin's surface.

When paired with GUAM® Seaweed the effects are amplified. These wraps contain Black Tourmaline, a mineral known for its ability to convert body heat into FIR energy, increasing microcirculation and the delivery of active ingredients. This process helps GUAM® Cellulite formulas work more efficiently, reducing the appearance of cellulite, tightening the skin, and breaking down fatty deposits.

The synergy between GUAM® Marine Algae, Black Tourmaline, and infrared heat offers a deeply therapeutic, spa-like treatment at home—designed to firm, smooth, and contour your skin with visible results.

We use many active ingredients to achieve a best result with the specific skin issue. Here are the main ones that are highly efficient providing benefits to fight cellulite and other skin imperfections. 

• GUAM® Seaweed. Re-mineralizing and skin protection, act effectively reducing cellulite (skin blemish) and fat deposits in the skin. They fight free radicals and skin aging, smoothing the tissues, facilitating the drainage of excess fluids and adjusting the moisture balance. Rich in iodine, iron, calcium, magnesium, minerals salts essential for healthy skin tropism, they have depurative and emollient properties. 
• Marince clays. Thanks to the presence of silica, iron and other trace elements the clay has several properties, from a tonic and anti-inflammatory effect to a cleansing and exfoliating action. 
• Phytoextract of Ivy. It plays a regulatory effect on the wall of the skin capillaries, and thanks to the presence of saponins reduces edematous states. It’s useful to improve and normalize the moisture balance, and to maintain skin elasticity. 
• Fucus vesiculosus seaweed extract. Astringent, toning, is able to cause dilation of the capillaries facilitating the absorption through the skin of the functional principles contained in the seaweed mud. 
• Phytoextract of horse chestnut. Tt improves the skin circulation, makes the skin softer. It has decongestant, astringent and anti-cellulite properties.

Applictaion process:

1. Mix jar well before use. Apply mixture evenly to the affected areas with a light motion.
2. Wrap with kitchen saran wrap. Leave for 45 minutes. Rinse with warm water in a shower or sink
3. Complete the treatment by applying 24-Hour Strengthening Gel or your favorite body moisturizer

Course of applicaion

The first 3 body wrapping procedures are repeated daily, then every 2-3 days for the next 2 weeks. Around 8-12 treatments. Thereafter, 1-2 supporting applications per week would be sufficient.

Precaution of use: 

Do not use after depilation. Keep out of the reach of children. Do the patch test before use.

Hot Formula Muds

GUAM® hot muds create a warming sensation and reddening effect shortly after application. This is a result of the active ingredients boosting circulation and stimulating the skin. The warmth can vary from mild to intense and is completely normal—it means the product is working! If you have sensitive skin, start with a shorter application time.

Cold Formula Muds

GUAM® Cold Formula muds offer a refreshing, cooling effect on the skin. They are ideal for those who prefer a gentler sensation or experience leg heaviness and swelling. The cooling sensation helps soothe and revitalize while still delivering powerful anti-cellulite and firming results.

In a 2024 pilot study of 60 women, GUAM FIR Seaweed Mud only was tested with eight 45-minute applications over four weeks. The study reported average reductions of 2.9 cm in upper-thigh circumference and 3.8 cm in hip circumference. There was no placebo group, and these findings apply to the FIR formula tested—not all GUAM products or Turbo/non-FIR Original, Max Strength, or creams. Read the 2024 clinical study.

We recommend an intensive treatment of 1 month followed by a maintenance period with a weekly application for 2 months before expecting dramatic results.

GUAM® Seaweed has always been selected, harvested and processed according to traditional methods so as to retain all the effective properties of the plant that is useful for the body. Seaweed must be harvested selecting the youngest and most vital plants in full respect of the environment’s equilibrium. 

GUAM® harvests its seaweed during the same period every year and from the same area of the ocean bed. In the month of May, when the seaweed is young, harvesting begins. On board boats, harvesters use an ancient tool known as the “scoubidou” to extract the plants from the seabed and remove all the water from them. 

GUAM® Seaweed is brought ashore and then laid out in huge fields to be dried and aired by the sun and ocean winds for 3 days. The ocean breeze will eliminate 80% of the water. It is then reduced down to a powder and transported to the factory.

The airing and drying processes must take place immediately after harvesting using traditional methods.

While GUAM ® Seaweed Muds and other treatments work at the skin level only, with no systemic absorption into the body, we always advise extra care during pregnancy and breastfeeding.

The ingredients in standard Guam products are not known to interfere with breastfeeding, but as with any beauty product not specifically formulated for pregnancy, it's important to consult with your healthcare provider before use.

For peace of mind, we recommend exploring the Guam Inthenso MOM Collection — a line specially formulated to be safe during pregnancy and breastfeeding, offering gentle and effective solutions for swelling, skin elasticity, and stretch mark prevention.