GUAM SEAWEED: BETWEEN LOVE AND SCIENCE

"Our unconditional love for the sea and its resources are part of our company culture. Even today, the most precious raw ingredient GUAM seaweed is harvested and dried with traditional methods and gathered with the patience and respect for a rich and generous nature.

However, consistency with our origins has not limited our continuous research and the desire to always offer the best. We open our eyes to the future by selecting the most innovative ingredients and technologies to adapt them to our formulas in a perfect combination of wisdom from the past, and modern cosmetology. "

Lacote CEO - Egidio Siena

DISCOVERING GUAM ALGAE

IN 1986 EGIDIO SIENA,
THE FOUNDER OF GUAM-LACOTE,

arrived at the port of Brest in Brittany (France) he saw boats full of laminaria algae collected from the cold bottoms of the Atlantic Ocean. The algae were spread over the fields adjacent to the sea and dried in the sun and ocean wind until they lost 80% of their weight. This pure Algae concentrate was then taken to the mills and ground to become a very fine powder called the Alga flower.

GREEN GOLD

Since 1600, fishermen collected and processed algae in this system and praised its innumerable properties, passing down precious recipes for health and body care. Seaweed, since those times, were considered slimming, antirheumatic, remineralizing, useful for blood circulation and skin beauty. The algae were so precious to the inhabitants that they were considered GREEN GOLD.

GUAM SEAWEED MUD: A WINNING INTUITION

From the great love for the sea and from the experience in the field of cosmetics, the winning intuition was born. Egidio Siena, starting from this flower of algae, prepared a formulation, enriching it with plant extracts and other natural ingredients, to obtain the consistency of a marine mud to enclose all the special properties of marine algae.

To verify its effectiveness, he had a clinical test carried out on a sample of 36 women which involved applying the Guam Seaweed mud directly on the thighs and buttocks for 45 minutes a day for several days.

THE STRENGTH OF RESULTS

THE WOMEN WHO PARTICIPATED IN THE TEST
WERE AMAZED

for the immediately visible improvements in the reduction of cellulite and skin adiposity blemishes: the results obtained, in terms of aesthetic beauty, were extraordinary and women claimed to obtain excellent results starting from the first applications.

Supported by these exciting results, Egidio Siena then took care of the study, development and large-scale production of the final product, always respecting traditional methods and remaining faithful to the formulation of the "first preparation" used during the clinical studies.

GUAM SEAWEED MUD
THE ORIGINAL RECIPE

For more than 35 years, the recipe of Guam Seaweed Mud has remained unchanged, the type of seaweed used remains the same, collected in the Oceans using the traditional method. Starting from the month of May, when the algae are young and vital, harvesting begins on board boats with an ancient instrument (the "scoubidou"): the algae are collected and extracted from the seabed without harming the mother plant and then free from the water.

Taken ashore, they are evenly distributed in large fields to be dried and aired in the sun and ocean wind. Subsequently, the algae are ground and mixed with the other ingredients through rigorously cold procedures to maintain the original properties and characteristics unaltered.